Examples of execution for my categories of ownership - woven tops, outerwear and accessories - based on the Design Director's vision for the Women's line. I managed the trend research for these areas, presented updates to key programs, recommended ideas for new trend silhouettes, directed the development of the print and pattern and proposed the final assortment.
Examples of women's sleep concept boards and color palettes that I created as well as a portion of the collection that I designed based on them. Marketing images are also included to show the outfitting aspect of each collection.
An example of women's swim concept board, color palette and print story that I created. Marketing images are also included to show some of the finished product and the outfitting aspect of the collection.
This is a deck that I created as the presentation tool for design, merchandising and production to use to sign off on an aligned signature detail menu across all Women's categories for Gap Factory.
An email blast for October 2016 flow that highlighted my top picks for the customer.
Fashion Assistant
